Barbara Kruger has been identified as an American conceptual artist. Her work is rather famous for being depicted in black and white. They are usually constructed with the ideals of feminism and consumerism in mind. Kruger's publications indicated her opinions on sex, feminism, religion, stereotypes, power, etc. This of course was not the social norm for her era; thus allowing her to influence the expansion of the feminism movement.
This photograph blatantly incorporates the feminist movement. The little girl in the picture is being shown by the older female that they do not need anyone to be their hero. They are their own heroes.
Her imagery in this photograph deals with body issues in consumerism.
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