Wednesday, February 11, 2015

The Male Gaze

Often in Art History, it was inappropriate for women to draw images of man, whether they were naked or nude. While this ideology is depicted in John Berger’s “Ways of Seeing,” it was general knowledge for women not to make such a mistake of doing so because they were the vulnerable ones and lived under the power of man. The reason I address both terms is because they are both meant to represent two different forms of artistry. ‘Naked’ refers to an awareness of oneself, while “nude” refers to naked to others and not recognizing oneself. (Berger 54). However, men were free to portray women in any means, even if that meant they treated women as objects. The quote “Men act and women appear,” from John Berger’s “Ways of Seeing” symbolizes that men look at women while women watch themselves being looked at. The male gaze focuses on the surveyor of women creating an image to determine how that female looks to others. The artist draws a portrait of a woman to produce sexuality, and sexual pleasure to the audience, convincing them that this is how women are seen from a male perspective. In several paintings women are posed in certain ways to show or (not show) women at a specific angle to create an appealing image that shows these ‘objects’ as a tease. The male gaze signifies a dominance that men hold in society and it allows them to empower over women who have no control of what is happening to them or their bodies.  “She has to survey everything she is and everything she does because how she appears to others, and ultimately how she appears to men, is of crucial importance for what is normally thought of as the success in her life (Berger 46).” Regardless of how these women present themselves, men are given the opportunity to transform these images to intend what women are like and design their “presence” through their artwork.
            The concept of male dominance in society has existed from the beginning of time where men were always in control and women were to do as they said. This relates to how men are able to depict women in the male gaze, as an idea of patriarchy. According to Bell Hooks in “Understanding Patriarchy,” gender roles were assigned from birth to determine the rights of women and men in society (Hooks 18). “Patriarchy is a political- social system that insists that males are inherently dominating, superior to everything and everyone deemed weak, especially females, and endowed with the right to dominate and rule over the weak to maintain that dominance through various forms… (Hooks 18).” This quote implies that men have the power to do anything, which is an idea that all people in society live by- men are more powerful, dominant and rule over women. It has been taught to be the “norm” in society; as if any other way would just be wrong.
            Because history has always taught society that male dominance is the way of life, it is a concept that has continued to follow through even today. Although women now have more power in society than they did before, they will never be able to outdo a man. The male gaze goes to show how little power women are given in this world, but how incorrect their perceptions of these women are. Since men have the concept of superiority embedded in their mind, they will do all that is in their power to completely transform the ideal of what is “women”. Because women are inferior to men, and society is reminded of this everyday, the paintings drawn by artists give their audiences an impression. Women are dehumanized and made to be perceived as objects based on what these drawings portray. However, in reality these preconceptions of women are incorrect but men will continue to recreate these images excluding specific features and flaws every women has to create “the perfect women.”


Jimmy Choo Campaign, 2009
Louis Vuitton Advertisement




To learn more, please visit: 

The link above discusses women as objects in society and how their depictions are able to appeal and "sell themselves" to the audience.

References:
Berger, J. (1973). Ways of Seeing (pp. 45-64). London: British Broadcasting Corporation.
Hooks, B. (2004). Understanding Patriarchy. In The Will to Change: Men, Masculinity, and Love (pp.17-33). New York: Atria Books.
            

No comments:

Post a Comment